Tourism's Impact on Ohio
The below economic impact numbers of Ohio's tourism industry is the product of Ohio Tourism Economics and they have been verified by the Cleveland Plain Dealer.
- 443,132 Ohioans are employed by tourism!
- Tourism supports jobs with visitor revenue from inside and outside the state of Ohio. Visitor spending in the state of Ohio produces much-needed tax revenue to support libraries, education, health care and other essential programs and services for the citizens of Ohio.
14 to 1 ROI
- Independent research has demonstrated that Ohio receives 14 state and local tax dollars for every dollar it spends on tourism ad campaigns. Ohio must continue to invest in a tourism marketing campaign in order to:
- Sustain the jobs of the 443,132 Ohioans employed by tourism and create new jobs.
- Maintain a positive revenue source from visitor spending.
- Generate additional sales tax revenue for Ohio without increasing taxes.
- Bring new money into Ohio.
- The money that the Ohio Tourism Division spends to promote travel to Ohio is a revenue generator, not an expense!
- Visitors spend $36 billion annually in Ohio.
- Tourism generates $1.5 billion in direct state taxes for Ohio each year.
- Ohio's state and local governments receive $2.7 billion per year in tax revenue from visitor spending.
A Lesson from Other States
- We need to learn from the missteps of others. In 1993, Colorado eliminated its $12 million tourism promotion budget.
- Even with its natural lure of skiing and other tourism adventures, Colorado's domestic market share plunged quickly and dramatically, falling 30% in just two years.
- Over time, the revenue loss increased to well over $2 billion annually.
- It took until 2000, seven years later for the legislature to reinstate funding. By 2007, another seven years after funding was reinstated, travel to Colorado rebounded to an all-time high, with 28 million visitors.
- Our counterparts in Michigan are struggling with the same budget woes that Ohio faces and because of that, they have invested over $20 million in their "Pure Michigan" campaign because it increases visitor spending and generates GRF tax revenue far beyond its initial expense.